TRAXTER
BOMBARDIER | TRAXTER
Having a good understanding of our firm's product development means and methods, Bombardier (now "BRP" - Bombardier Recreational Products) invited Katz Design to assist in the indusctrial design of what was the first 4 wheel ATV in the world. That was only a portion of the requested services. As our firm likes to tackle challenging mechanical engineering problems, we were also asked to help coordinate all interaction betweeen their industrial design department with their mechanical engineering department. We were happy to help out.
Generating the first 4 wheel ATV presented several challenges. Working the form factor defining this new product was a major portion of the work. That said, ping ponging between external form and internal structure resulted an aesthetically functional balance.
Racks, steering console, mud guards and all other non metalic parts were designed giving a utilitarian yet somewhat aggresive look. The vehicle launch and was very well received, and through the years, was copied by all several other recreational vehicle manufacturers.