TOY SYSTEM
BRIK-A-BLOK TOY SYSTEM
Every child loves creating their own private space, whether it be a fort or a doll house. Across nearly all cultures, this common play theme is prevalent. Blankets draped over furniture, large cardboard boxes turned into a play-structure have all catered to this need. The possibilities are nearly endless. Katz Design wanted to create a modular toy system focused on habitable spaces in little person format.
EASY ASSEMBLY
A significant amount of research and development led to a multi-use building panel that would easily snap together with other like panels to build enclosed volumes of space. Three dimensional fort building "Lego®" if you will. A filled copolymer polypropylene was selected to drive thin wall parts, characterized by stiffness and geometric stability.
STACKABLE
Designing the panels was a balance between multiple factors, targets and concerns. Some of these were manufacturing concerns such as how thin could the parts be made to save weight and plastic? This important variable was pushed to its elastic limit. Structural concerns were paramount. Simple geoemetrical features provided inherrant structure permitting thin wall construction. Part size was maximized still keeping mindful of our demographic's physical limitations. To allure parents, clean up after play became part of the play / learning process. Stackable means makes it easy for children to develop their organizational skills and discipline.
